As an integral part of its 2020-2023 strategic plan, the CSFP’s communication had set itself many objectives to optimize its notoriety, its image and create a brand image. After the creation of a brand new logo in 2019, then the launch of its new website almost a year ago, the CSFP had to identify a motto symbolizing its values, its mission, its philosophy.

This has now been done: after a competition launched last November, first internally and then externally, a jury of employees and community members had shortlisted the most relevant (anonymous) proposals before submitting two to the Board of Directors. The councillors opted for the motto proposed by our employee Caroline Fortune, whom we congratulate here:

“LEARNING, GROWING AND DREAMING BIG”

It seemed to the jury that this formulation best illustrated the missions of the CSFP while offering the perspective of our audience, the student. The verbs quoted reflect the different areas that education impacts: openness and personal development, linked to well-being; learning, i.e. training, socialisation and literacy, which are the concrete missions and make it possible to build adults adapted to life in society and to working life; and finally dreams, i.e. imagination as a driving force and source of creativity. A whole programme…